Revenue Response Systems
Revenue Response
Systems
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Privacy Policy

Last updated: 7 March 2026

1. Who we are

Revenue Response Systems Limited (“we”, “us”, “our”) is a UK company that installs response, follow-up and booking infrastructure for businesses.

Company name: Revenue Response Systems Limited
Registered office: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Company number: 17072033

This Privacy Policy explains how we collect, use, store and share personal data when you visit our website, contact us, book an audit, enquire about our services, or otherwise interact with us.

For the purposes of UK data protection law, we are the data controller of personal data collected through our website and pre-sales process. Where we process personal data on behalf of a client as part of our services, the client will usually be the controller and we will usually act as a processor.

2. What personal data we collect

Depending on how you interact with us, we may collect:

  • your name;
  • business name;
  • job title;
  • email address;
  • telephone number;
  • company website;
  • details you include in an enquiry, audit request or message;
  • scheduling and appointment information where you book a call or audit;
  • correspondence records if you contact us by email, contact form or phone;
  • limited technical and usage information about how our website is used, such as IP address, browser or device information, pages visited, and cookie or consent preferences where applicable.

We do not ask you to send us special category personal data through our website or normal enquiry process, and you should avoid sending sensitive personal information unless we specifically request it and there is a clear reason to do so.

3. How we collect personal data

We collect personal data:

  • directly from you when you complete a contact form, book an audit, email us, call us, or otherwise contact us;
  • automatically through cookies and similar technologies where used;
  • in limited cases, from public business sources or business contacts where lawful and relevant to our B2B sales and marketing activity.

4. Why we use your personal data and our lawful bases

a. To respond to enquiries and audit requests

We use your contact and enquiry details to respond to messages, assess fit, schedule calls, and discuss our services.

Lawful basis: legitimate interests and, where relevant, taking steps at your request before entering into a contract.

b. To provide services to clients

If you become a client, we use relevant personal data to onboard, implement, support and manage the service.

Lawful basis: performance of a contract, legitimate interests, and legal obligation where required.

c. To manage our business and records

We may use data for internal administration, account management, invoicing, legal compliance, security, fraud prevention, and maintaining appropriate business records.

Lawful basis: legitimate interests and legal obligation.

d. To improve our website and services

We may use limited website and operational data to understand how our site performs, improve performance, and refine our content and service delivery.

Lawful basis: legitimate interests for strictly necessary operational data, and consent where analytics or similar non-essential cookies are used.

e. To send business marketing and follow-up communications

We may send business-related marketing communications where lawful, including follow-up after an enquiry or contact with a business representative.

Lawful basis: legitimate interests and, where required, consent.

5. How long we keep personal data

We keep personal data only for as long as reasonably necessary for the relevant purpose, including to meet legal, regulatory, tax, accounting, dispute or evidential requirements.

As a general guide:

  • website enquiries and audit requests: up to 24 months from the last meaningful contact, unless there is a good reason to keep them longer or shorter;
  • client contract and project records: typically 6 years after the end of the client relationship, or longer where required by law or to defend legal claims;
  • marketing suppression records: as long as needed to ensure we respect an opt-out or objection;
  • cookie and consent records: for as long as needed to demonstrate consent choices and manage settings.

6. Who we share personal data with

We may share personal data with trusted service providers where necessary to operate our business and website, for example:

  • website hosting providers;
  • email and productivity providers;
  • scheduling and calendar providers;
  • CRM and workflow providers;
  • payment, invoicing or accounting providers;
  • professional advisers such as lawyers, accountants or insurers;
  • regulators, courts, law enforcement or other authorities where legally required.

We require service providers to handle personal data appropriately and only as necessary for the relevant purpose. If we process data on behalf of a client, our handling will also be governed by the relevant client contract and data processing terms.

7. International transfers

Some of our suppliers may process personal data outside the UK. Where that happens, we take steps intended to ensure appropriate safeguards are in place, such as reliance on adequacy regulations or appropriate contractual safeguards where required.

8. Your data protection rights

Depending on the circumstances, you may have the right to:

  • request access to your personal data;
  • request correction of inaccurate personal data;
  • request erasure;
  • request restriction of processing;
  • object to processing, including direct marketing;
  • request transfer of your personal data in a portable format where applicable;
  • withdraw consent at any time where processing relies on consent.

To exercise your rights, please contact us through our contact page.

You also have the right to complain to the Information Commissioner’s Office if you believe your personal data has been handled unlawfully.

9. Cookies and similar technologies

We use cookies and similar technologies on our website. Some are strictly necessary for the site to function. Others, such as analytics or advertising-related technologies, should only be used with your consent unless they are strictly necessary for the service you requested. Please see our Cookies Policy for more detail.

10. Marketing preferences

If we send you marketing, you can opt out at any time using the unsubscribe mechanism in the message, by replying with an opt-out request where appropriate, or by contacting us.

We will respect your marketing preferences and keep enough information to make sure we do not contact you again where you have opted out.

11. Third-party sites

Our website may contain links to third-party websites, tools or services. Their privacy practices are separate from ours, and you should review their own privacy information before submitting personal data to them.

12. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.